Two Twitter Tales

Coke’s got a good system planned for Piccadilly Circus that involves sticking “the people’s” tweets up on their panoramic-pixelator.  You Tweet in some suitable Christmas chatter to Coke Zone, they DM you 5 minutes before your Tweet is shown and then hey-presto, up she goes for the world to see.

This is nice because it will have the feel good quality that embodies the brand.  It taps into people using Twitter on their mobiles in the area (it must be geographic hot spot) and deepens the level of digital interaction people have with the brand.  It should also give a pretty hefty boost to the number of follower’s on Coke’s Twitter account.  It’s a nice quick turnaround too which works well if you’re getting people to interact via mobile (it taps into the super fast paced nature of mobile interaction I’ve talked about before here).

I came across Twournal a few days ago which seemed pretty neat.  I’m pretty partial to a good bit of archiving I have to admit but this seems to me like a solution to a problem nobody wants solving.  It’s got that post-digital feel but not much more to offer.  I think the number of people who have a Twitter history that merits being printed off and placed on a book shelf is few and far between.  It would have to be high quality stuff to justify the $15 price tag.  You’d be better off spending that on a book written by someone else rather than allowing yourself to go through the self-involved process of thumbing through your old Tweets.