Smart Billboards for Smartphones

This is a good idea from TDA Boulder for FirstBank.  Providing people with downloadable content to their mobile when they want it.  Here QR codes allowed people to download Sudokus, crosswords and story books to their mobile device at the airport.

This is good because it really considers the user and there’s obvious benefits for people interacting with FirstBank’s billboard.  There’s the potential for a company to be making a journey just a little better for someone who has forgotten their travel size book of puzzles.  That’s a nice touch.

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