Mundane Weaving

Here’s a pretty uninspiring use of Facebook Places in combindation with a billboard.  Surely there’s better ideas out there for Places rather than reverting to dull competitions.  I think these sorts of ideas will die-a-death pretty quickly because people are used to having real, instant value when they intereact with brands on mobile.

How does a 1 in a 10 000 odds competition compare to using Vouchercloud to get 50% off dinner?  Not very well for me.  The nature of mobile is that engagement often comes in limited time periods so people are just not going to start dilly dallying around with naff competitions when they can spend the time getting money off their chicken dinner.

Here’s an idea that’s more like it…

Weav-tastic.

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